Ashley Queens' 'House of Ashley' Pop-up Exhibition

This is Ashley Queens' first pop-up exhibition, showcasing its brand's worldview and story. The brand story, spanning grandmother Catherine, mother Evelyn, and daughter Ashley, is presented across six themed spaces, alongside pieces from the E-Land Museum's collection of American classics. During the pop-up, a special menu featuring reinterpreted American home cooking will be available, along with a dessert buffet for those who make reservations in advance. This offers a brand experience tailored to the MZ generation and offers a sneak peek at the upcoming Seongsu branch.